“I like to listen to my car. You can hear when the turbo clicks in – that vacuum-cleaner effect. You can just feel the giddy up effect, and the sensation of power is brilliant – you can feel it through the steering wheel and the back of the seat.”

Driving your car, in general, is an intimate and individual experience. And since we are all emotional creatures this helps us develop a personal relationship with our cars. For most men, this translates into even stronger bond. They can only feel them, share, and enjoy the fact that they are not pressured to do that and not getting a response from their car only strengthen the personal relationship.


 The love between a man and his car can only be understood by those who have felt it."

A man can rarely find the right words to explain how he feels about a woman, yet he can be very expressive about his car because it is a different type of love. Adventure is something almost every human being craves, male or female. A man finds his inner freedom by sitting behind the wheel and punching the throttle into the unknown.

The attention a man gives to his car is like nothing else, sometimes devoting more time to his ride than he does to his family. Men become engrossed in the servicing and maintenance of the cars; preferring to spend the time to fix their cars themselves than take it to a mechanic. For many men, their car is their home; they do service, clean and wash it more often than they do their actual houses. Every detail of their car is selected in their image; from the lights to the spoilers, the stereo and engine; a man’s car presents a perfect picture of their presence and personality. It is because of this connection and the time and energy invested, that men become obsessively particular about how their cars are treated.

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